BlueCruise hands-free driving

Ford BlueCruise is a active driving assistance system launched by Ford in 2021 for certain vehicle models. BlueCruise allows drivers to activate active cruise control on certain major roadways, enabling them to drive hands-free.

Background

BlueCruise was first launched with the release of the 2021 Ford F-150. The system launched as a subscription, costing consumers 75 dollars a month to continue using a program which came factory installed in every 2021 Ford F-150.

Consumer Backlash

Ford faced criticism from consumers. ^[1]

Ford's response

Ford lowered the subscription price of the BlueCruise service to 49.99 a month or 450.00 a year. Additionally, Ford added the option to purchase the system as a one-time fee.^[2]

Consumer response

Summary and key issues of prevailing sentiment from the consumers and commentators that can be documented via articles, emails to support, reviews and forum posts.

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References

↑ Seabaugh, Christian (2023-05-23). "We're Paying $650/Year to Subscribe to Our Ford F-150 Lightning". Archived from the original on 2025-08-20.
↑ Palmer, Zac (2024-10-02). "Ford's BlueCruise Driving Aid Now Available for One-Time Purchase". Archived from the original on 2025-08-20.

[1] Seabaugh, Christian (2023-05-23). "We're Paying $650/Year to Subscribe to Our Ford F-150 Lightning". Archived from the original on 2025-08-20.

[2] Palmer, Zac (2024-10-02). "Ford's BlueCruise Driving Aid Now Available for One-Time Purchase". Archived from the original on 2025-08-20.

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