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GeForce Now is a cloud gaming service deployed, maintained, and hosted by Nvidia. It was launched on 01 October, 2015, at the beta stage, with the full release happening on 04 February, 2020.
Consumer-impact summary
Overview of concerns that arise from the company's conduct regarding (if applicable):
Bait-and-Switch Market Tactics (Adding playtime limits after people already bought an unlimited amounts of playtime)
Penetration pricing
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Incidents
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Starting 01 January, 2026, Nvidia set a maximum limit of 100 hours per month of "premium monthly playtime[1]" for all free & paying GeForce Now users. Users that exceed the limit and wish to further utilize the service need to buy extra time. Which grants 15 hours of "premium monthly playtime[1]" and costs depending on the subscribed tier.[2]