Rivian

Rivian

Basic information
Founded	2009
Legal structure	Public
Industry	Electric vehicles
Official website	rivian.com

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Rivian is an American electric vehicle manufacturer founded in 2009 by Robert "RJ" Scaringe and headquartered in Irvine, California.

Consumer-impact summary

Overview of concerns that arise from the company's conduct regarding (if applicable):

• User freedom
• User privacy
• Business model
• Market control

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Incidents

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Rivian category.

Paid battery unlocking (2025)

In February 2025, a Rivian software engineer posted a tweet announcing that owners of Rivian electric vehicles will be able to unlock the Performance Upgrade in a future OTA update for an additional cost. In the replies to that tweet, the engineer also stated that battery pack upgrades were "next on the roadmap". The performance upgrade unlocks multiple features that increase the overall performance of the vehicle; such as increased torque and horsepower, and 3 driving modes (sport, soft sand, and rally). The battery pack upgrade unlocks an increase in driving range up to 420 miles for the R1S model and 410 miles for the R1T model.

Despite having already purchased the vehicle, and all of the unlockable features being pre-installed on all makes/models applicable for the upgrade, the consumer is still required to pay an additional $5,000 for the performance upgrade and an additional $6,000 for the battery pack upgrade.

See also

Link to relevant theme articles or companies with similar incidents.

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