HBO Max downgrades lifetime subscription

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When HBO Max was introduced in March of 2022, early adopters were offered a 50% lifetime discount as long as they stayed continuously subscribed.

Those users all got an email in February of 2025. They were offered two choices:

• keep paying the same amount, but get downgraded to SD quality
• upgrade to Premium -- via this one-time offer to keep their discount, if you do this before March 24th 2025 - and keep the HD features they got on sign-up, but this would mean they'd pay a higher monthly price.

HBO Legacy subscription	HBO Max Standard subscriptioin	HBO Max Premium Subscription
3 streams	2 streams	4 streams
30 downloads	30 downloads	100 downloads
HD & Dolby 5.1 + UHD/4K*	HD & Dolby 5.1	4K UHD & Dolby Atmos*
HDR	SDR	HDR

• * where available

Consumer response

Consumers were unhappy

https://www.reddit.com/r/nederlands/comments/1iuxzzs/hbo_max_eenzijdige_aanpassing_voorwaarden/?tl=en