ASUS
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| Basic information | |
|---|---|
| Founded | 1989 |
| Legal structure | Public |
| Industry | Electronics Manufacturer |
| Official website | https://asus.com/ |
ASUS (ASUSTeK Computer Inc.) is a multinational technology company headquartered in Taipei, Taiwan. It is one of the world’s largest manufacturers of computers, laptops, motherboards, graphics cards, and other electronics. ASUS is known for its gaming hardware under the ROG (Republic of Gamers) brand.
Consumer impact summary
Incidents
Boot loader unlocking tool disappearing
- Main article: Asus Charges for Free Service
In May 2023, ASUS removed a tool they provided for unlocking the bootloader of their Zenfone and Republic of Gamers (ROG) smartphones. This tool was mentioned in advertising to appeal to tech-savvy customers and was provided free-of-charge. By early 2024, ASUS was charging approximately €185 for this same service.
Repair practices
- Main article: Asus voids warranty of devices sent for repair over minor damages and performs unrelated repairs
ASUS customers reported that the company was rejecting their repairs under warranty due to alleged "Customer Induced Damage". An investigation by Gamers Nexus revealed that ASUS's repair process would void the warranty of products and charge for unrelated repairs, despite the customer only mentioning issues that are covered under warranty. A dispute had to be made for ASUS to finally agree to perform the repairs under warranty.