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Dairy Queen

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Dairy Queen
Basic information
Founded 1940-06-22
Legal Structure Subsidiary
Industry Food
Also known as
Official website http://dairyqueen.com/

International Dairy Queen, Inc., also referred as Dairy Queen, was founded in 6 June 1940 and is a American fast food restaurant chain primary serving a variety of hot and fried food items, along with frozen diary products. It is a subsidiary to Berkshire Hathaway Inc.

Consumer-impact summary

  • Security Vulnerabilities
  • False Advertising
  • Data Collection

Incidents

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Dairy Queen category.

Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement.
2018 Mobile App Advertisement Tweet

Cybersecurity Incident (2014)

https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20

https://www.prweek.com/article/1316790/dairy-queen-transparent-not-social-data-breach 3/23

https://www.bankinfosecurity.com/dairy-queen-confirms-data-breach-a-7422 3/23

Coupons Not Being Redeemable (2018)

A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read.
Mobile App Promotion Advertisement

Starting around June till December 17,[1][2][3][4] Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.[5] Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.[6] This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.[6][7][8]

Cybersecurity Incident (2025)

On November 28, one of Dairy Queen location operators, Araneta Center Inc, was infected with a data breach compromising Dairy Queens Philippines website and Araneta Center. The incident was disclosed to the public on December 1 that details the company conducting an investigation and informing the National Privacy Commission and the Department of Trade and Industry.[9][10][11] Its uncertain how many customer data was compromised, or what type of date was involved.[12]

2025 Cybersecurity Incident Response on Facebook

https://www.classaction.org/online-shopping-investigations-lawsuits 3/23

Products

This is a list of the company's product lines with articles on this wiki.

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See also

References

  1. ↑ "Free Small BLIZZARD Treat". Facebook. 13 July 2018. Archived from the original on 24 March 2026. Retrieved 23 March 2026.
  2. ↑ "Dairy Queen Grill & Chill - FREE Blizzard promotion ends". Facebook. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
  3. ↑ Merevick, Tony (21 June 2018). "Blizzards Right Now". Thrillist. Archived from the original on 11 July 2018. Retrieved 23 March 2026.
  4. ↑ White, William (4 September 2018). "Free Dairy Queen Blizzard: How to Get Yours". Investor Place. Archived from the original on 24 March 2026. Retrieved 23 March 2026.
  5. ↑ Schultz, Cody (1 July 2018). "Dairy Queen: Here's how to get a free small Blizzard from DQ!". Guilty Eats. Archived from the original on 18 July 2022. Retrieved 23 March 2026.
  6. ↑ 6.0 6.1 "UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION" (PDF). Underdog Lawyer. 23 March 2026. Archived (PDF) from the original on 24 March 2026. Retrieved 23 March 2026.
  7. ↑ "Dairy Queen Sued Over Worthless Mobile Coupons". Coupons in the News. 25 July 2018. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
  8. ↑ "Complaint Alleges Blizzard Coupon Was Bait-and-Switch". Food and Beverage Litigation and Regulatory. 24 July 2018. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
  9. ↑ "📣🍦 OFFICIAL STATEMENT ON CYBERSECURITY INCIDENT". Facebook. 1 December 2025. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
  10. ↑ "Cybersecurity breach hits 3 Araneta companies". GMA News Online. 2 December 2025. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
  11. ↑ "Dairy Queen Philippines addresses cybersecurity incident on its website". QSR Media. 23 March 2026. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
  12. ↑ Chi, Cristina (1 December 2025). "Cybersecurity breach hits TicketNet, other Araneta businesses". PhilStar Global. Retrieved 23 March 2026.{{cite web}}: CS1 maint: url-status (link)
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