Ferrari
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| Basic information | |
|---|---|
| Founded | 1939-09-13 |
| Legal Structure | Private |
| Industry | Automotive |
| Also known as | |
| Official website | https://www.ferrari.com/ |
Ferrari is an Italian luxury sports car manufacturer. It was founded on 13 September, 1939 by Enzo Ferrari.
Consumer-impact summary
[edit | edit source]User Freedom
[edit | edit source]Ferrari has limited the freedom to customize their vehicles that customers have purchased on the grounds of trademark infringement. Examples of this practice include high-profile clients who have been placed on a “ban list” for modifying their vehicles.
Ferrari also prevents customers from selling their vehicles within a certain time frame.
User Privacy
[edit | edit source]This section is incomplete. This notice can be deleted once all the placeholder text has been replaced.
Business Model
[edit | edit source]Ferrari’s primary business model is selling luxury vehicles to consumers. Ferrari uses the money to develop racing vehicles for use in competitions.
Market Control
[edit | edit source]Ferrari is intentionally an extremely exclusive brand which prevents it from achieving a majority market control. Ferrari’s automotive niche is located in the luxury sports car area, which is also dominated by companies like Lamborghini, Bugatti, Mclaren, and Ashton Martin.
Incidents
[edit | edit source]Deadmau5's Purrari (2014)
[edit | edit source]In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname Purrari. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.[1]
Example incident two (date)
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Products
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See also
[edit | edit source]References
[edit | edit source]- ↑ "Ferrari Demanded Deadmau5 to Lose the Nyan Wrap". Archived from the original on 1 Jul 2024.