Lovify - Fun Couple Games App
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| Basic Information | |
|---|---|
| Short description | {{{short_description}}} |
| Release Year | 2023 |
| Product Type | Mobile App |
| In Production | Yes |
| Official Website | https://lovifycouple.com/ |
"Lovify - Fun Couple Games App" is a multiplayer mobile app designed for couples to connect more using a game where one person answers a given question in "Round 1" and then in "Round 2" the other partner is supposed to guess what they answered.
According to their Google Play Store description: "This couple game has 2100+ questions for couples across 10 conversation topics like: Travel, Romance, Food, Films & Music, Sex & Intimacy, Hobbies & more.."
Due to the intimate nature of several of the questions the answers could be highly private and also valuable for selling purposes, although the privacy policy clearly states that they don't sell any kind of information to any third-party. Both on their website + App's privacy policy on Store.
Numerous reviews on the Google Play Store have also mentioned the app functioning incorrectly and not properly synchronising questions, Although after recent updates, no new such reviews mentioned the same. It's expected that new updates have fixed the issues.
The app's privacy policy reveals:
| What it reveals | What it means in practice |
|---|---|
| Lovify collects only the basics. Email, nickname, quiz answers, device logs, and purchase receipts. | No surprise “silent” data grabs—just what’s needed to run the game and keep subscriptions working. |
| Zero data-selling or ad-tracking. | Your info isn’t monetised or passed to ad networks. No creepy retargeting. |
| GDPR-compliant & globally transparent. Identifies an EU representative, lawful bases, and user rights. | Even if you’re outside Europe, you get EU-level protections and clear opt-outs. |
| Trusted processors only. Firebase, RevenueCat, App Store / Google Play, Postmark—each bound by strict contracts & encryption. | Your data flows through reputable, security-audited services, not random third-parties. |
| Clear retention limits. Content auto-purges after 24 months of inactivity; receipts kept 10 years for tax. | Data isn’t hoarded forever. There’s a schedule, so less risk if accounts lie dormant. |
| One-tap delete & portability. You can erase or export everything from in-app settings. | You stay in control; leaving Lovify doesn’t trap your data. |
| Child-safety gate. Under-13/16 users are not allowed. | Reduces legal risk for parents and keeps the community adult-focused. |
| Modern security stack. TLS, AES-256 at rest, MFA for staff, annual pentests. | Lower chance of breaches; swift response if something goes wrong. |
User's loved this question game, and same can be seen on the reviews as well.
Consumer Impact Summary
User Privacy
- Explicit “No-Sale” Promise Lovify’s policy makes it crystal clear: your intimate data is never sold, rented, or traded. The app collects only what it needs to pair you with your partner and keep your subscription running—nothing more.
- Privacy-First Design All sensitive content (quiz answers, chat snippets) stays encrypted on Google Firebase and is visible only to you and your partner. You control it at any time with one-tap export or delete options.
- GDPR-Level Transparency Worldwide Even outside Europe, you benefit from EU-grade rights: clear consent choices, fast access requests, and strict retention limits that automatically purge dormant data.
Business Model
- Subscription Over Surveillance Lovify earns revenue through optional premium features—not by monetising personal information. This aligns the company’s success directly with user satisfaction, not ad impressions.
- Data-Safe Growth Strategy Any future investment or acquisition would be bound by the same no-sale clauses and data-processing agreements already in place, ensuring your information stays protected no matter who’s on the cap table.
- User Trust as Core Asset By championing privacy and transparency, Lovify positions itself for long-term loyalty and word-of-mouth growth—creating a virtuous cycle where respecting users is the most profitable strategy.
Bottom Line
Lovify turns the common “data-for-ads” playbook on its head. Instead of harvesting intimacy, it safeguards it—building a business that thrives only when couples feel secure, connected, and in control of their own stories.
Incidents
This is a list of all consumer protection incidents related to this product line. Any incidents not mentioned here can be found in the Lovify - Fun Couple Games App category.
Example incident one (date)
- Main article: link to the main article
Short summary of the incident (could be the same as the summary preceding the article).
Example incident two (date)
...
Incidents affecting all of the company's products can be found in the company article: Company article