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Robinhood Financial

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Robinhood Financial
Basic information
Founded 2013
Legal structure Subsidiary
Industry Financial Services
Official website http://robinhood.com/

Background

Robinhood Financial, LLC, is a wholly-owned subsidiary of Robinhood Markets, Inc. The US app based brokerage company offers commission free stock and ETF trading ( exchange-traded funds ). Founded in 2013 by two former Stanford University room mates, the app was launched in 2015. Robinhood's mission is to democratize finance for all.

  • Democratizing: Removing fees and simplifying investing for retail investors.[1]
  • Accessibility: Offering fractional shares, a mobile-first platform, and educational resources.[1]
  • Inclusivity: Targeted young and less wealthy investors that historically were excluded from traditional brokerage services.[2]

Public sphere

January 2021 restrictions on customer trading

On January 28, 2021, Robinhood systems restricted customer trading in certain securities for companies with heightened stock volatility,[3] including GameStop,[4] AMC Entertainment, and Bed Bath and Beyond. CNBC reported that the brokerage firm Interactive Brokers (IB) also imposed trading restrictions on the same day.[5] Additionally, CNBC noted that other brokerages, such as TD Ameritrade and Charles Schwab, had increased margin requirements the day before—a move described as less 'drastic' compared to outright trading halts.[6]

Customers should be aware that brokerages, including Robinhood, may take similar actions in the future. This poses a risk of economic harm, as investors could be artificially prevented from entering or executing trades during critical market movements.

References

  1. 1.0 1.1 DCF Team, The. "Mission Statement, Vision, & Core Values of Robinhood Markets, Inc. (HOOD)". dcfmodeling.com.
  2. Boorstin, Julia (May 25, 2021). "Robinhood's disruptive force: The good, the bad and the controversy". CNBC.com.
  3. "Keeping Customers Informed Through Market Volatility". Robinhood. 28 Jan 2021. Retrieved 5 Apr 2025.{{cite web}}: CS1 maint: url-status (link)
  4. Fitzgerald, Maggie (28 Jan 2021). "Robinhood restricts trading in GameStop, other names involved in frenzy". CNBC. Retrieved 5 Apr 2025.{{cite web}}: CS1 maint: url-status (link)
  5. Fitzgerald, Maggie (28 Jan 2021). "Interactive Brokers restricted GameStop trading to protect the market, says Chairman Peterffy". CNBC. Retrieved 5 Apr 2025.{{cite web}}: CS1 maint: url-status (link)
  6. Stevens, Pippa (28 Jan 2021). "GameStop shares jump 68% on Friday, bringing gains for the week to 400%". CNBC. Retrieved 5 Apr 2025.{{cite web}}: CS1 maint: url-status (link)