Google search engine supports opaqueness for companies
The Google Search Engine is suspected for supporting opaqueness and sterileness, forcing business models to be changed to show up higher when searching with the Google Search Engine.[1]
Google decides for you.
When searching for things while using Google, Google uses multiple data points to give you the results it thinks is best. This includes google deciding if a website is of high quality or not[2]. If a websites wording is not of Google's liking, Then google will hide the website lower down on it's recommendations. Even if that's the website you are looking for.