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Ferrari
| Basic information |
| Founded
|
1939-09-13 |
| Legal Structure
|
Private |
| Industry
|
Automotive |
| Also known as
|
|
| Official website
|
https://www.ferrari.com/ |
Ferrari is an Italian luxury sports car manufacturer. It was founded on 13 September, 1939 by Enzo Ferrari.
Consumer-impact summary
Overview of concerns that arise from the conduct towards users of the product (if applicable):
- User Freedom
- User Privacy
- Business Model
- Market Control
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User Freedom
Ferrari has a history of limiting freedom of items that customers have purchased on the grounds of trademark infringement
Incidents
Deadmau5's Purrari (2014)
In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname Purrari. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.[1]
Example incident two (date)
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Products
This is a list of the company's product lines with articles on this wiki.
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See also
References
