Fake lifetime license
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Fake lifetime license is a marketing scam in which customers are misled and/or blatantly lied to, with respect to the expiration date of a license they acquired.
This is distinct from post-purchase EULA modification, as the license was never changed, it was always fake.
How it works
Companies may deceptively advertise a product or service as having a "lifetime" or "forever" license, so that when a customer legally gets a license (typically by paying money), the customer is allowed to use the product/service for a limited period of time.
Sometimes, the "lifetime" refers to the warranty of the product, not the lifetime of the customer.
Companies do this to artificially increase profits.[citation needed]
Why it is a problem
Most, if not all, customers expect the license to last for as long as humanly possible. When the expectation breaks, they need to change their plans
Examples