Itch.io

Itch.io
Basic Information
Release Year	2013
Product Type	Digital storefront, Video games
In Production	Yes
Official Website	https://itch.io

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itch.io is a website used to find and share video games made by independent developers online.

Consumer impact summary[edit | edit source]

Overview of concerns that arise from the company's conduct regarding (if applicable):

User Freedom
User Privacy
Business Model
Market Control

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Business model: System relies on "open revenue sharing" which sends to itch.io a percentage of the transaction chosen accordingly by the creator (default 10%).^[1]

Incidents[edit | edit source]

De-indexing of adult games from campaign pressure[edit | edit source]

Main article: Valve allows ISPs and payment processors to censor content on Steam

On July 11, 2025, Collective Shout issued an open statement demanding credit card payments to immediately cease processing "payments on Steam and itch.io".^[2]^[3] A few days later, itch.io responded by delisting adult content in search results.^[4] They re-indexed free "adult NSFW content" later on July 31 with new "content warnings" for such games.^[5]

References[edit | edit source]

↑ "Introducing open revenue sharing". Tumblr. October 2013.
↑ Bita, Natasha (15 July 2025). "Child safety group finds 500 online 'games' role-playing rape and incest". The Australian. Archived from the original on 18 July 2025. Retrieved 18 July 2025.
↑ Evans-Thirlwell, Edwin (22 July 2025). "Anti-porn group who tried to ban GTA 5 claim credit for Steam's sex game crackdown". Rock Paper Shotgun. Retrieved 23 July 2025.
↑ "Update on NSFW content". Itch.io. 2025-07-24.
↑ "Reindexing adult NSFW content". Itch.io. 2025-07-31.

[1] "Introducing open revenue sharing". Tumblr. October 2013.

[:02-2] Bita, Natasha (15 July 2025). "Child safety group finds 500 online 'games' role-playing rape and incest". The Australian. Archived from the original on 18 July 2025. Retrieved 18 July 2025.

[RPSCS-3] Evans-Thirlwell, Edwin (22 July 2025). "Anti-porn group who tried to ban GTA 5 claim credit for Steam's sex game crackdown". Rock Paper Shotgun. Retrieved 23 July 2025.

[4] "Update on NSFW content". Itch.io. 2025-07-24.

[5] "Reindexing adult NSFW content". Itch.io. 2025-07-31.

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