PepsiCo sued by FTC for rigging Soft Drink Competition

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On 17 January 2025, the FTC released a lawsuit against PepsiCo alleging price discrimination. The FTC stated that PepsiCo was selling their soft drink product line Pepsi to a certain retailer at a lower price, while rising the price of their product for competitor retailers and customers.

Background

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[Incident]

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PepsiCo's response

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Lawsuit

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