Customer relationship management

Customer relationship management (CRM) is the administration of customer interactions by a business or another organization. This is typically done by analyzing customer-interaction data, sometimes using software or other systems. CRM systems may compile data from different sources (e.g., website, telephone, email, social media). They thus allow businesses to learn more about their target demographic and how to better cater to customer needs. CRM may be used with past, present, or potential customers.