Asus charges customers for bootloader unlocking, which was initially advertised as free.
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Overview[edit | edit source]
In 2024, Asus began charging customers approximately $185-200 to unlock the bootloader on Republic of Gamers (ROG) phones, despite this feature being originally advertised as free.[1] Users reported that Asus removed the bootloader unlock functionality and subsequently denied warranty service for devices with unlocked bootloaders, raising concerns about consumer rights, particularly in the European Union.
Background[edit | edit source]
Asus ROG phones were marketed with bootloader unlocking capability, an important feature for users who wish to install custom operating systems or modify their device's software. This feature was prominently advertised as a benefit of the ROG phone line, specifically appealing to tech-savvy consumers.
Details of the business practice[edit | edit source]
According to user reports on XDA forums in August 2024,[2] Asus removed the free bootloader unlocking functionality from their ROG phones. When customers contacted Asus about this issue, they were informed the company would only unlock the bootloader for a fee of approximately $185-200. Users also reported that Asus denied warranty service for devices with unlocked bootloaders, only offering repair if the bootloader was permanently relocked.