Insta360 X5

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Insta360 X5

Basic Information
Release Year	2025
Product Type	Action Camera
In Production	Yes
Official Website	https://www.insta360.com/product/insta360-x5

The Insta360 X5 is a 360-degree action camera developed by Insta360, released on April 22, 2025. It offers 8K video recording, replaceable lenses, an integrated wind noise reduction microphone, enhanced low-light performance, and improved waterproofing capabilities.

Consumer impact summary

The Insta360 X5 features a persistent notification bar button (in previous cameras this section was only useful settings) in its user interface that links to Insta360+, a paid cloud service. This button remains visible even for users who have not subscribed to the service and directs them to an info screen describing the benefits of subscribing, while not offering any functionality to do it from the camera, since the process must be done on the Insta360 app.

This practice has been criticized as embedded advertising, potentially pressuring users to subscribe and limiting control over the device’s interface.

Cloud button is always present in the middle, even when the user is not suscribed to the paid cloud backup

The button only contains an ad about the service