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{{Incomplete|Issue 1=Article appears to be original research. Needs references.}}
{{IncidentCargo
|Company=Disney
|StartDate=2025
|EndDate=
|Status=Active
|ProductLine=
|Product=Disney+
|ArticleType=Service
|Type=Advertising, False Advertising, Subscription, Terms of Service
|Description=Disney introduced ads to paid tiers of Disney+, changing the terms of the deal.
}}
In January 2025, [[Disney|'''Disney+''']] updated its Subscriber Agreement to include provisions allowing advertisements in content across all subscription tiers, including those marketed as "no ads" or "ad free."
In January 2025, [[Disney|'''Disney+''']] updated its Subscriber Agreement to include provisions allowing advertisements in content across all subscription tiers, including those marketed as "no ads" or "ad free."


==The Change==
==The Change==
Section 2(k) of the Disney+ Subscriber Agreement states:<ref name="dplus-agreement">{{cite web |url=https://www.disneyplus.com/legal/subscriber-agreement |title=Disney+ Subscriber Agreement |date=2025-01-27 |access-date=2025-02-04}}</ref>
Section 2(k) of the Disney+ Subscriber Agreement states:<ref name="dplus-agreement">{{cite web |url=https://www.disneyplus.com/legal/subscriber-agreement |title=Disney+ Subscriber Agreement |date=2025-01-27 |access-date=2025-02-04 |url-status=live |archive-url=https://web.archive.org/web/20260216035327/https://www.disneyplus.com/legal/subscriber-agreement |archive-date=16 Feb 2026}}</ref>


<blockquote>We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, "no ads" or "ad-free" Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.</blockquote>
<blockquote>We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, "no ads" or "ad-free" Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.</blockquote>
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*Affects existing subscribers who originally purchased under different terms
*Affects existing subscribers who originally purchased under different terms


==Maybe of interest==
==May Be of Interest==
*[[Digital Service Modifications After Purchase]]
*[[Digital Service Modifications After Purchase]]
*[[Streaming Service Terms of Service Changes]]
*[[Streaming Service Terms of Service Changes]]
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{{reflist}}
{{reflist}}


''Note: This article documents policy changes that occurred in 2025. For the most current information about Disney+ subscription terms, please refer to their official documentation.''
''Note: This article documents policy changes that occurred in January 2025. For the most current information about Disney+ subscription terms, please refer to their official documentation.''


[[Category:Incidents]]
[[Category:Incidents]]
[[Category:Disney+]]
[[Category:Disney+]]
[[Category:Terms of Service Changes]]
[[Category:Terms of Service Changes]]