Apple: Difference between revisions

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{{~~Under_Development~~|~~stage~~=~~Writing|date=2025-02-24}}~~

{{CompanyCargo

~~{{InfoboxCompany~~

|Founded=1976

| ~~Name~~ = ~~Apple~~

|Industry=Electronics

| ~~Type~~ = ~~Public~~

|Logo=Apple_logo_black.png

| ~~Founded~~ = ~~1976~~

|ParentCompany=

| ~~Industry~~ = ~~Electronics~~

|Type=Public

| ~~Official~~ Website = https://apple.com/

|Website=https://apple.com/

| ~~Logo~~ = ~~Apple logo black.png~~

|Description=

}}

{{Wplink|Apple Inc.|'''Apple'''}} is an American technology company that was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is best known for its consumer electronics, software, and services.

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===Certified repair centers===

Certified Repair Centers have some limited access to Apple's proprietary backend (GSX2). GSX contains many tools necessary to repair devices such as diagnostic tools, calibration tools, parts catalog, and device repair history. GSX is only accessible to repair centers Apple deems certified. GSX does not stock parts for iPads. It does not allow the calibration of parts such as lid sensors for a device, if that device does not have an open repair and purchased parts. The new iOS 18 calibration tool is very similar to Apple's ASU (GSX's diagnostic/calibration tool). Some videos of GSX can be found online. See: [https://www.youtube.com/watch?v=wy8bS1AgxcY GSX - How to Gain GSX Apple Access - iOSGenius]

===Advertisements in first party apps===

In 2014, Apple and the band U2 partnered to give all iTunes users a free digital copy of their newest album at the time, ''Songs of Innocence'', which was marketed as "the biggest album release ever in history".<ref>{{Cite web|url=https://www.apple.com/newsroom/2014/09/09Apple-U2-Release-Songs-of-Innocence-Exclusively-for-iTunes-Store-Customers/|title=Apple & U2 Release “Songs of Innocence” Exclusively for iTunes Store Customers|date=2014-09-09|work=Apple Newsroom|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250405230217/https://www.apple.com/newsroom/2014/09/09Apple-U2-Release-Songs-of-Innocence-Exclusively-for-iTunes-Store-Customers/|archive-date=2025-04-05|url-status=live}}</ref> Many users who didn't want the album couldn't remove it from their iTunes library due to the album being listed as a "past purchase" on their account (however the album could always be "hidden").<ref>{{Cite web|url=https://www.wired.com/2014/09/apples-devious-u2-album-giveaway-even-worse-spam/|title=Apple's Devious U2 Album Giveaway Is Even Worse Than Spam|date=2014-09-16|first=Vijith|last=Assar|work=WIRED|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250530112829/https://www.wired.com/2014/09/apples-devious-u2-album-giveaway-even-worse-spam/|archive-date=2025-05-30|url-status=live}}</ref> Some reports speculated the deal was worth 100 million dollars and was done due to the band's declining popularity.<ref>{{Cite web|url=https://www.npr.org/2014/09/15/348612823/apples-u2-album-promotion-backfires|title=Apple's U2 Album Promotion Backfires|first=Nathan|last=Rott|date=2014-09-15|work=NPR|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250601154245/https://www.npr.org/2014/09/15/348612823/apples-u2-album-promotion-backfires|archive-date=2025-06-01|url-status=live}}</ref> In 2022, Bono, a member of U2, wrote in his memoir how Tim Cook reportedly said how "there’s something not right about giving [U2's] art away for free" and "the whole point of what we’re trying to do at Apple is to not give away music free. The point is to make sure musicians get paid".<ref>{{Cite web|url=https://fortune.com/2022/10/24/tim-cook-said-free-u2-album-itunes-was-not-right/|title=Apple CEO Tim Cook thought U2 putting its album on your iPhone was ‘not right’—even though he did it anyway|first=Tristan|last=Bove|date=2022-10-24|work=Fortune|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250127191141/https://fortune.com/2022/10/24/tim-cook-said-free-u2-album-itunes-was-not-right/|archive-date=2025-01-27|url-status=live}}</ref>

In 2025, Apple added a promotional offer for the [https://www.apple.com/tv-pr/originals/f1/news/ F1 movie] in their Wallet application. Users have mentioned how this could violate Apple's own policy on advertising, how the high price of Apple devices shouldn't justify first party ads, and the annoyance of seeing it.<ref>{{Cite web|url=https://www.reddit.com/r/iphone/comments/1ljfs7u/getting_ads_in_apple_wallet_how_to_disable/|title=Getting ads in Apple Wallet, how to disable?|author=u/african-nightmare|date=2025-06-24|work=Reddit|access-date=2025-06-25|archive-url= }}</ref> For users on the iOS 26 beta, there is an option to disable "Offers & Promotions", with users on iOS 18 needing to disable notifications completely for the Wallet app.<ref>{{Cite web|url=https://techcrunch.com/2025/06/24/iphone-customers-upset-by-apple-wallet-ad-pushing-f1-movie/|title=iPhone customers upset by Apple Wallet ad pushing ‘F1’ movie|first=Sarah|last=Perez|date=2025-06-24|work=TechCrunch|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250624213223/https://techcrunch.com/2025/06/24/iphone-customers-upset-by-apple-wallet-ad-pushing-f1-movie/|archive-date=2025-06-24|url-status=live}}</ref>

===2024 Antitrust Lawsuit===

In March 2024, the United States Department of Justice filed a lawsuit against Apple claiming that the "closed garden" ecosystem Apple creates surrounding its iPhones stifles competition and innovation. The lawsuit alleges that Apple is directly forcing customers to purchase and use iPhones and their accessories and software in several ways:

* Forcing mobile carriers including AT&T, Verizon, and T-Mobile to offer its best customer deals exclusively to those who purchase iPhones.

* Restricting the functionality of Super apps such as WeChat.

* Forcing in-app purchases through applications such as Fortnite to be made within the App Store and taking a part of the proceeds as commission pay.

* Restricting the use of third-party digital wallets and requiring users to exclusively use Apple Pay.

* Restricting how third-party message apps can interact with iMessage.

* Restricting their HomeKit home automation system and all compatible devices to work only on Apple's products and issuing cease & desist orders against emulators designed to make HomeKit compatible with third-party products.

* Restricting compatibility of third party smart watches.

Apple is expected to go to trial in early 2027.<ref>{{cite web|url= https://apnews.com/article/apple-antitrust-case-justice-department-664c187d7d09d57460076c7aa2f0c0bf|title=Judge allows antitrust lawsuit against Apple to proceed|first=Michael|last=Liedtke|date=2025-06-30|work=Associated Press|access-date=2025-07-14|url-status=live}}</ref>

===Elon Musk Lawsuit===

In August of 2025, businessman Elon Musk accused Apple of engaging in anti-competitive practices by only allowing their AI program OpenAI to reach the top of the sales chart on Apple App Store. He announced his plan to sue Apple for this practice.<ref>{{cite web|url= https://www.zerohedge.com/technology/musk-accuses-apple-unequivocal-antitrust-violation-favoring-openai-app-store-rankings|title= Musk Accuses Apple Of "Unequivocal Antitrust Violation" For Favoring OpenAI In App Store Rankings|first= Tyler|last= Durden|date= 2025-08-12|work= ZeroHedge|access-date= 2025-08-14|url-status=live}}</ref>

File:Apple Wallet F1 sponsored ad (1).jpg|Notification of the offer

File:Apple Wallet F1 sponsored ad (2).jpg|Home screen of Wallet app

File:Apple Wallet F1 sponsored ad (3).jpg|Apple Cash card screen

File:Apple Wallet F1 sponsored ad (4).PNG|Screen when selecting "learn more"

</gallery>

==Products==

@@ Line 1: / Line 1: @@
-{{Under_Development|stage=Writing|date=2025-02-24}}
+{{CompanyCargo
-{{InfoboxCompany
+|Founded=1976
-| Name = Apple
+|Industry=Electronics
-| Type = Public
+|Logo=Apple_logo_black.png
-| Founded = 1976
+|ParentCompany=
-| Industry = Electronics
+|Type=Public
-| Official Website = https://apple.com/
+|Website=https://apple.com/
-| Logo = Apple logo black.png
+|Description=
 }}
 {{Wplink|Apple Inc.|'''Apple'''}} is an American technology company that was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is best known for its consumer electronics, software, and services.
@@ Line 64: / Line 63: @@
 ===Certified repair centers===
 Certified Repair Centers have some limited access to Apple's proprietary backend (GSX2). GSX contains many tools necessary to repair devices such as diagnostic tools, calibration tools, parts catalog, and device repair history. GSX is only accessible to repair centers Apple deems certified. GSX does not stock parts for iPads. It does not allow the calibration of parts such as lid sensors for a device, if that device does not have an open repair and purchased parts. The new iOS 18 calibration tool is very similar to Apple's ASU (GSX's diagnostic/calibration tool). Some videos of GSX can be found online. See: [https://www.youtube.com/watch?v=wy8bS1AgxcY GSX - How to Gain GSX Apple Access - iOSGenius]
+===Advertisements in first party apps===
+In 2014, Apple and the band U2 partnered to give all iTunes users a free digital copy of their newest album at the time, ''Songs of Innocence'', which was marketed as "the biggest album release ever in history".<ref>{{Cite web|url=https://www.apple.com/newsroom/2014/09/09Apple-U2-Release-Songs-of-Innocence-Exclusively-for-iTunes-Store-Customers/|title=Apple & U2 Release “Songs of Innocence” Exclusively for iTunes Store Customers|date=2014-09-09|work=Apple Newsroom|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250405230217/https://www.apple.com/newsroom/2014/09/09Apple-U2-Release-Songs-of-Innocence-Exclusively-for-iTunes-Store-Customers/|archive-date=2025-04-05|url-status=live}}</ref> Many users who didn't want the album couldn't remove it from their iTunes library due to the album being listed as a "past purchase" on their account (however the album could always be "hidden").<ref>{{Cite web|url=https://www.wired.com/2014/09/apples-devious-u2-album-giveaway-even-worse-spam/|title=Apple's Devious U2 Album Giveaway Is Even Worse Than Spam|date=2014-09-16|first=Vijith|last=Assar|work=WIRED|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250530112829/https://www.wired.com/2014/09/apples-devious-u2-album-giveaway-even-worse-spam/|archive-date=2025-05-30|url-status=live}}</ref> Some reports speculated the deal was worth 100 million dollars and was done due to the band's declining popularity.<ref>{{Cite web|url=https://www.npr.org/2014/09/15/348612823/apples-u2-album-promotion-backfires|title=Apple's U2 Album Promotion Backfires|first=Nathan|last=Rott|date=2014-09-15|work=NPR|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250601154245/https://www.npr.org/2014/09/15/348612823/apples-u2-album-promotion-backfires|archive-date=2025-06-01|url-status=live}}</ref> In 2022, Bono, a member of U2, wrote in his memoir how Tim Cook reportedly said how "there’s something not right about giving [U2's] art away for free" and "the whole point of what we’re trying to do at Apple is to not give away music free. The point is to make sure musicians get paid".<ref>{{Cite web|url=https://fortune.com/2022/10/24/tim-cook-said-free-u2-album-itunes-was-not-right/|title=Apple CEO Tim Cook thought U2 putting its album on your iPhone was ‘not right’—even though he did it anyway|first=Tristan|last=Bove|date=2022-10-24|work=Fortune|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250127191141/https://fortune.com/2022/10/24/tim-cook-said-free-u2-album-itunes-was-not-right/|archive-date=2025-01-27|url-status=live}}</ref>
+In 2025, Apple added a promotional offer for the [https://www.apple.com/tv-pr/originals/f1/news/ F1 movie] in their Wallet application. Users have mentioned how this could violate Apple's own policy on advertising, how the high price of Apple devices shouldn't justify first party ads, and the annoyance of seeing it.<ref>{{Cite web|url=https://www.reddit.com/r/iphone/comments/1ljfs7u/getting_ads_in_apple_wallet_how_to_disable/|title=Getting ads in Apple Wallet, how to disable?|author=u/african-nightmare|date=2025-06-24|work=Reddit|access-date=2025-06-25|archive-url= }}</ref> For users on the iOS 26 beta, there is an option to disable "Offers & Promotions", with users on iOS 18 needing to disable notifications completely for the Wallet app.<ref>{{Cite web|url=https://techcrunch.com/2025/06/24/iphone-customers-upset-by-apple-wallet-ad-pushing-f1-movie/|title=iPhone customers upset by Apple Wallet ad pushing ‘F1’ movie|first=Sarah|last=Perez|date=2025-06-24|work=TechCrunch|access-date=2025-06-25|archive-url=https://web.archive.org/web/20250624213223/https://techcrunch.com/2025/06/24/iphone-customers-upset-by-apple-wallet-ad-pushing-f1-movie/|archive-date=2025-06-24|url-status=live}}</ref>
+===2024 Antitrust Lawsuit===
+In March 2024, the United States Department of Justice filed a lawsuit against Apple claiming that the "closed garden" ecosystem Apple creates surrounding its iPhones stifles competition and innovation. The lawsuit alleges that Apple is directly forcing customers to purchase and use iPhones and their accessories and software in several ways:
+* Forcing mobile carriers including AT&T, Verizon, and T-Mobile to offer its best customer deals exclusively to those who purchase iPhones.
+* Restricting the functionality of Super apps such as WeChat.
+* Forcing in-app purchases through applications such as Fortnite to be made within the App Store and taking a part of the proceeds as commission pay.
+* Restricting the use of third-party digital wallets and requiring users to exclusively use Apple Pay.
+* Restricting how third-party message apps can interact with iMessage.
+* Restricting their HomeKit home automation system and all compatible devices to work only on Apple's products and issuing cease & desist orders against emulators designed to make HomeKit compatible with third-party products.
+* Restricting compatibility of third party smart watches.
+Apple is expected to go to trial in early 2027.<ref>{{cite web|url= https://apnews.com/article/apple-antitrust-case-justice-department-664c187d7d09d57460076c7aa2f0c0bf|title=Judge allows antitrust lawsuit against Apple to proceed|first=Michael|last=Liedtke|date=2025-06-30|work=Associated Press|access-date=2025-07-14|url-status=live}}</ref>
+===Elon Musk Lawsuit===
+In August of 2025, businessman Elon Musk accused Apple of engaging in anti-competitive practices by only allowing their AI program OpenAI to reach the top of the sales chart on Apple App Store. He announced his plan to sue Apple for this practice.<ref>{{cite web|url= https://www.zerohedge.com/technology/musk-accuses-apple-unequivocal-antitrust-violation-favoring-openai-app-store-rankings|title= Musk Accuses Apple Of "Unequivocal Antitrust Violation" For Favoring OpenAI In App Store Rankings|first= Tyler|last= Durden|date= 2025-08-12|work= ZeroHedge|access-date= 2025-08-14|url-status=live}}</ref>
+<gallery>
+File:Apple Wallet F1 sponsored ad (1).jpg|Notification of the offer
+File:Apple Wallet F1 sponsored ad (2).jpg|Home screen of Wallet app
+File:Apple Wallet F1 sponsored ad (3).jpg|Apple Cash card screen
+File:Apple Wallet F1 sponsored ad (4).PNG|Screen when selecting "learn more"
+</gallery>
 ==Products==