Hisense

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Hisense

Basic information
Founded	1969
Legal Structure	Public, partial state-ownership
Industry	Home appliances, Electronics Manufacturing
Also known as
Official website	https://global.hisense.com/

Hisense Group Co., Ltd. is a home appliance and electronics manufacturing conglomerate headquartered in Qingdao, Shandong, China. It is currently the second largest manufacturer of televisions in the world

Consumer impact summary

Overview of concerns that arise from the conduct towards users of the product (if applicable):

• User Freedom
• User Privacy
• Business Model
• Market Control

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Incidents

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Hisense category.

Sued by Texas state over ACR data collection (2025 - Present):

Main article: Texas Attorney General sues multiple TV makers over ACR user data collection

On 15 December 2025, Texas Attorney General Ken Paxton filed a lawsuit against Hisense, alleging that the manufacturer failed to adequately disclose the data collection capabilities of automatic content recognition (ACR) technology in their smart televisions. The lawsuit, filed under the Texas Deceptive Trade Practices Act, allege that ACR technology captures screenshots of television displays at frequent intervals and that the resulting viewing data is sold to advertisers and data brokers without meaningful consumer consent.

Hisense didn't provide official method of repair its broken H9G/Q9G TV (2024.09.26)

Main article: Hisense H9G Smart TV

Hisense failed to offer recourse to consumers whose smart TVs broke due to faulty manufacturing. Where OEM replacement parts could have been provided or recalls could have been issued, Hisense instead forced its customers to waste their time, effort, and money to safely dispose of the 55"/65" TVs.

Unskippable GUI ads (2026.02)

Main article: Hisense adds unskippable ads to its GUI on the Spanish models

In the start of 2026 the operating system of the Hisense's smart TVs, VIDAA, suddenly began to display unskippable and full screen ads in its GUI without notifying the customers.

The ads could appear in any moment, whether was at change channels, turn on the TV, switch HDMI sources, or put prioritized sponsored content in the system GUI and home screen.

The ads appear even if the owner disabled the permissions or added a custom DNS that blocked them.

Because the ads were personalized, the TV was collecting information all the time about what the user was doing with it and what was watching to display the most optimized ad.

Products

This is a list of the company's product lines with articles on this wiki.

• Example product line one (release date): Short summary of the product's incidents.
• Example product line two (release date):

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See also

Link to relevant theme articles or companies with similar incidents.

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