IFTTT discontinued Legacy plan: Difference between revisions
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'''[[IFTTT]]''' initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier. | |||
== | ==Backround== | ||
In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises:<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref> | In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises: | ||
<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref> | |||
"Set your price for Pro and we will honor it as long as your plan is active."<ref name="archive2">[https://web.archive.org/web/20201030004652/https://ifttt.com/subscriptions/pro IFTTT: Subscriptions Pro – Web Archive, October 30, 2020]</ref></blockquote>The monthly subscription price during this promotion was as low as $1.99.<ref name="archive2" /> | "Set your price for Pro and we will honor it as long as your plan is active."<ref name="archive2">[https://web.archive.org/web/20201030004652/https://ifttt.com/subscriptions/pro IFTTT: Subscriptions Pro – Web Archive, October 30, 2020]</ref></blockquote> | ||
The monthly subscription price during this promotion was as low as $1.99.<ref name="archive2" /> | |||
==Discontinuing the Legacy plan== | ==Discontinuing the Legacy plan== | ||
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===Communication to users=== | ===Communication to users=== | ||
[[File:Screenshot 2025-01-15 114443.png|right|thumb|Email sent to users about the Legacy Pro plan migration.]] | |||
Users received notifications by email and on IFTTT's website about the changes. The email stated: | Users received notifications by email and on IFTTT's website about the changes. The email stated: | ||
*"On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."<ref name="helpcenter" /> | *"On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."<ref name="helpcenter" /> | ||
==Customer reaction== | ==Customer reaction== | ||
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<references /> | <references /> | ||
[[Category: | [[Category:Discontinued subscription services]] | ||
[[Category: | [[Category:Incidents]] | ||
[[Category: | [[Category:IFTTT]] | ||
Latest revision as of 20:39, 22 February 2025
IFTTT initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.
Backround[edit | edit source]
In 2020, IFTTT launched the "Set Your Price" campaign for its Pro subscription. The campaign included the following promises:
"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."[1] "Set your price for Pro and we will honor it as long as your plan is active."[2]
The monthly subscription price during this promotion was as low as $1.99.[2]
Discontinuing the Legacy plan[edit | edit source]
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.[3]
Communication to users[edit | edit source]
Users received notifications by email and on IFTTT's website about the changes. The email stated:
- "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."[3]
Customer reaction[edit | edit source]
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a "lifetime" subscription claim in the tech industry.