Volkswagen locks horsepower behind paid subscription: Difference between revisions

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{{IncidentCargo
|Company=Volkswagen
|StartDate=2025
|EndDate=
|Status=Active
|ProductLine=
|Product=ID.3
|ArticleType=Product
|Type=Firmware Lockout, Ownership, Rent-Seeking
|Description=The ID.3 ships with a 228 bhp engine but can only utilize up to 201 bhp of power unless the user pays a one-time fee or buys a subscription.
}}
In the U.K., '''[[Volkswagen]]''' equips the '''ID.3''' with a 228bhp engine, then requires customers to pay a subscription to unlock the full performance of the vehicle they've already purchased.<ref name=":0">{{Cite web |last=Alaniz |first=Anthony |date=17 Aug 2025 |title=Volkswagen Is Locking Horsepower Behind a Paywall |url=https://www.motor1.com/news/769158/volkswagen-horsepower-subscription-service-paywall/ |archive-url=https://archive.ph/hl5FG |archive-date=19 Aug 2025 |access-date=19 Aug 2025 |website=motor1.com}}</ref><ref name=":1">{{Cite web |last=Jervis |first=Tom |date=14 Aug 2025 |title=Forget Netflix, Volkswagen locks horsepower behind paid subscription |url=https://www.autoexpress.co.uk/volkswagen/367566/forget-netflix-volkswagen-locks-horsepower-behind-paid-subscription |archive-url=https://archive.ph/6WU75 |archive-date=15 Aug 2025 |access-date=19 Aug 2025 |website=Auto Express}}</ref>
In the U.K., '''[[Volkswagen]]''' equips the '''ID.3''' with a 228bhp engine, then requires customers to pay a subscription to unlock the full performance of the vehicle they've already purchased.<ref name=":0">{{Cite web |last=Alaniz |first=Anthony |date=17 Aug 2025 |title=Volkswagen Is Locking Horsepower Behind a Paywall |url=https://www.motor1.com/news/769158/volkswagen-horsepower-subscription-service-paywall/ |archive-url=https://archive.ph/hl5FG |archive-date=19 Aug 2025 |access-date=19 Aug 2025 |website=motor1.com}}</ref><ref name=":1">{{Cite web |last=Jervis |first=Tom |date=14 Aug 2025 |title=Forget Netflix, Volkswagen locks horsepower behind paid subscription |url=https://www.autoexpress.co.uk/volkswagen/367566/forget-netflix-volkswagen-locks-horsepower-behind-paid-subscription |archive-url=https://archive.ph/6WU75 |archive-date=15 Aug 2025 |access-date=19 Aug 2025 |website=Auto Express}}</ref>