Chipotle: Difference between revisions

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==Incidents==

==Incidents==

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].

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On June 19, a lawsuit was filed against Chipotle for allegedly sending customers marketing messages without consent using an automatic dialer for promotion of their products. As of March 2026, the case is still ongoing.<ref>{{Cite web |last=Rizzi |first=Corrado |date=19 July 2019 |title=Chipotle Hit with TCPA Class Action Over Alleged Automated Text Messages |url=https://www.classaction.org/news/chipotle-hit-with-tcpa-class-action-over-alleged-automated-text-messages |url-status=live |access-date=13 March 2026 |website=ClassAction}}</ref>

====2023 ~~Incidents~~====

====2023 Incident====

On January 18, Sandra Diaz filed a lawsuit against Chipotle after receiving marketed messages on October 31 without given consent. The plaintiff alleges the company sent messages to customers using an automatic dialing system, dating to early July 2021.<ref name=":1" /> As of March 2026, the lawsuit is still in progress.

===False Advertising on non-GMO food (~~2019~~)===

===False Advertising on non-GMO food (2015)===

https://~~topclassactions~~.com/~~lawsuit~~-~~settlements~~/~~consumer~~-products/~~food~~/6-5m-chipotle-class-action-~~settlement~~-~~approved~~/

On August 28, Chipotle was sued for falsely advertising their products not using ingredients containing GMO after conducting an advertisement campaign promising consumers their "G-M-Over it".<ref>{{Cite web |date=14 March 2026 |title=Food With Integrity --G-M-Over It |url=https://www.chipotle.com/gmo |url-status=dead |archive-url=https://web.archive.org/web/20150427153107/http://chipotle.com/gmo |archive-date=27 April 2015 |access-date=14 March 2026 |website=Chipotle}}</ref><ref>{{Cite web |date=1 September 2015 |title=Woman Sues Chipotle Over GMO-Free Menu Claims |url=https://www.foodlogistics.com/safety-security/regulations/news/12109659/chipotle-woman-sues-chipotle-over-gmofree-menu-claims |url-status=live |access-date=14 March 2026 |website=Food Logistics}}</ref> The lawsuits claims the company violated California's False Advertising Law, alleging the company's meat and dairy products came from animals that feed on GMOs. Chipotle responded by saying they've been transparent with customers and alleging they "didn't raise prices because of our move to non-GMO ingredients" <ref>{{Cite web |last=Aubrey |first=Allison |date=2 September 2015 |title=Class-Action Suit Alleges Chipotle's GMO-Free Campaign Is Deceptive |url=https://www.npr.org/sections/thesalt/2015/09/02/436673039/class-action-suit-alleges-chipotles-gmo-free-campaign-is-deceptive |url-status=live |access-date=14 March 2026 |website=NPR}}</ref> On September 11, 2019, a $6.5 million settlement was reached that compensated customers who ordered from April 27, 2015 till June 30, 2016, allowing for $2 back up to 5 purchases, with document proof awarding $20 for 10 purchases.<ref>{{Cite web |last=Lalley |first=Heather |date=13 September 2019 |title=Chipotle to pay $6.5M to settle class-action suit over non-GMO claims |url=https://www.restaurantbusinessonline.com/marketing/chipotle-pay-65m-settle-class-action-suit-over-non-gmo-claims |url-status=live |access-date=14 March 2026 |website=Restaurant Business}}</ref><ref>{{Cite web |date=16 September 2019 |title=$6.5 Million Settlement Reached on Eve of Trial in Class Action Lawsuit Against Chipotle Over the Meaning of “Non-GMO” |url=https://natlawreview.com/article/65-million-settlement-reached-eve-trial-class-action-lawsuit-against-chipotle-over |url-status=live |access-date=13 March 2026 |website=National Law Review}}</ref>

https://natlawreview.com/article/65-million-settlement-reached-eve-trial-class-action-lawsuit-against-chipotle-over

===Overcharging Customers Using the App (2019)===

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https://www.classaction.org/news/class-action-claims-chipotle-hides-fees-despite-advertising-free-and-1-delivery 2021

https://topclassactions.com/lawsuit-settlements/money/fees/chipotle-faces-class-action-lawsuit-over-hidden-delivery-fees/ -2021 (March 14)

https://topclassactions.com/lawsuit-settlements/closed-settlements/chipotle-hidden-delivery-fees-4m-class-action-settlement/ (2021)

https://topclassactions.com/lawsuit-settlements/money/fees/chipotle-faces-class-action-lawsuit-over-hidden-delivery-fees/ -2021 (Achieved March 14)

https://www.classaction.org/news/new-chipotle-lawsuit-alleges-restaurant-cloaks-costly-service-fee-within-tax-charged-for-online-orders 2024

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https://www.classaction.org/news/chipotle-gift-card-refunds-lawsuit-says-meal-vouchers-are-worthless

===Chipotle Quietly lessen Food Quantity===

===Chipotle Quietly lessen Food Quantity===

https://www.the-sun.com/money/12792714/chipotle-ceo-change-orders-diners-threatened-boycott/

=== Chipotle Focus on Wealthier Customers (2026) ===

On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref>

==Health Violations==

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 {{Ph-C-CIS}}
-==Incidents==
+==Incidents<!-- hi :)  -->==
 This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].
@@ Line 36: / Line 36: @@
 On June 19, a lawsuit was filed against Chipotle for allegedly sending customers marketing messages without consent using an automatic dialer for promotion of their products. As of March 2026, the case is still ongoing.<ref>{{Cite web |last=Rizzi |first=Corrado |date=19 July 2019 |title=Chipotle Hit with TCPA Class Action Over Alleged Automated Text Messages |url=https://www.classaction.org/news/chipotle-hit-with-tcpa-class-action-over-alleged-automated-text-messages |url-status=live |access-date=13 March 2026 |website=ClassAction}}</ref>
-====2023 Incidents====
+====2023 Incident====
 On January 18, Sandra Diaz filed a lawsuit against Chipotle after receiving marketed messages on October 31 without given consent. The plaintiff alleges the company sent messages to customers using an automatic dialing system, dating to early July 2021.<ref name=":1" /> As of March 2026, the lawsuit is still in progress.
-===False Advertising on non-GMO food (2019)===
+===False Advertising on non-GMO food (2015)<!-- needs an article dedicated to this incident  -->===
-https://topclassactions.com/lawsuit-settlements/consumer-products/food/6-5m-chipotle-class-action-settlement-approved/
+On August 28, Chipotle was sued for falsely advertising their products not using  ingredients containing GMO after conducting an advertisement campaign promising consumers their "G-M-Over it".<ref>{{Cite web |date=14 March 2026 |title=Food With Integrity --G-M-Over It |url=https://www.chipotle.com/gmo |url-status=dead |archive-url=https://web.archive.org/web/20150427153107/http://chipotle.com/gmo |archive-date=27 April 2015 |access-date=14 March 2026 |website=Chipotle}}</ref><ref>{{Cite web |date=1 September 2015 |title=Woman Sues Chipotle Over GMO-Free Menu Claims |url=https://www.foodlogistics.com/safety-security/regulations/news/12109659/chipotle-woman-sues-chipotle-over-gmofree-menu-claims |url-status=live |access-date=14 March 2026 |website=Food Logistics}}</ref> The lawsuits claims the company violated California's False Advertising Law, alleging the company's meat and dairy products came from animals that feed on GMOs. Chipotle responded by saying they've been transparent with customers and alleging  they "didn't raise prices because of our move to non-GMO ingredients" <ref>{{Cite web |last=Aubrey |first=Allison |date=2 September 2015 |title=Class-Action Suit Alleges Chipotle's GMO-Free Campaign Is Deceptive |url=https://www.npr.org/sections/thesalt/2015/09/02/436673039/class-action-suit-alleges-chipotles-gmo-free-campaign-is-deceptive |url-status=live |access-date=14 March 2026 |website=NPR}}</ref> On September 11, 2019, a $6.5 million settlement was reached that compensated customers who ordered from April 27, 2015 till June 30, 2016, allowing for $2 back up to 5 purchases, with document proof awarding $20 for 10 purchases.<ref>{{Cite web |last=Lalley |first=Heather |date=13 September 2019 |title=Chipotle to pay $6.5M to settle class-action suit over non-GMO claims |url=https://www.restaurantbusinessonline.com/marketing/chipotle-pay-65m-settle-class-action-suit-over-non-gmo-claims |url-status=live |access-date=14 March 2026 |website=Restaurant Business}}</ref><ref>{{Cite web |date=16 September 2019 |title=$6.5 Million Settlement Reached on Eve of Trial in Class Action Lawsuit Against Chipotle Over the Meaning of “Non-GMO” |url=https://natlawreview.com/article/65-million-settlement-reached-eve-trial-class-action-lawsuit-against-chipotle-over |url-status=live |access-date=13 March 2026 |website=National Law Review}}</ref>
-https://natlawreview.com/article/65-million-settlement-reached-eve-trial-class-action-lawsuit-against-chipotle-over
 ===Overcharging Customers Using the App (2019)===
@@ Line 58: / Line 56: @@
 https://www.classaction.org/news/class-action-claims-chipotle-hides-fees-despite-advertising-free-and-1-delivery 2021
-https://topclassactions.com/lawsuit-settlements/money/fees/chipotle-faces-class-action-lawsuit-over-hidden-delivery-fees/ -2021 (March 14)
+https://topclassactions.com/lawsuit-settlements/closed-settlements/chipotle-hidden-delivery-fees-4m-class-action-settlement/ (2021)
+https://topclassactions.com/lawsuit-settlements/money/fees/chipotle-faces-class-action-lawsuit-over-hidden-delivery-fees/ -2021 (Achieved March 14)
 https://www.classaction.org/news/new-chipotle-lawsuit-alleges-restaurant-cloaks-costly-service-fee-within-tax-charged-for-online-orders 2024
@@ Line 65: / Line 65: @@
 https://www.classaction.org/news/chipotle-gift-card-refunds-lawsuit-says-meal-vouchers-are-worthless
-===Chipotle Quietly lessen Food Quantity===
+===Chipotle Quietly lessen Food Quantity<!-- This article also needs its own incident  -->===
 {{Incomplete section}}
 https://www.the-sun.com/money/12792714/chipotle-ceo-change-orders-diners-threatened-boycott/
+=== Chipotle Focus on Wealthier Customers (2026) ===
+On February 7. Wall Street Apes posted a video on X (formerlly twitter) reaching over 3.9 million views and reaching attention with mainstream media outlets and Reddit. The video contained a clip of Chipotle CEO announcing plans to raise prices due to a larger base of wealthier customers in a February 3 earnings call.<ref>{{Cite web |last=Guszkowski |first=Joe |date=10 February 2026 |title=Chipotle works to correct misleading reports about pricing |url=https://www.restaurantbusinessonline.com/financing/chipotle-works-correct-misleading-reports-about-pricing |url-status=live |access-date=14 March 2026 |website=Restaurant Buisness}}</ref><blockquote>“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year”<ref>{{Cite web |date=7 February 2026 |title=CEO of Chipotle caught on a recording indicating they’re going to keep raising prices because they can |url=https://x.com/WallStreetApes/status/2020274019321462982 |url-status=live |access-date=14 March 2026 |website=X}}</ref></blockquote>The company hasn't issued a public statement as of March 2026.<ref>{{Cite web |last=Napiza |first=Chelsie |date=8 February 2026 |title=CEO of Chipotle Allegedly Caught on Recording Indicating They're Going to Keep Raising Prices 'Because They Can' |url=https://www.ibtimes.co.uk/ceo-chipotle-allegedly-caught-recording-indicating-theyre-going-keep-raising-prices-because-1777201 |url-status=live |access-date=14 March 2026 |website=International Business Times}}</ref>
 ==Health Violations==