The Cambridge Analytica Scandal: Difference between revisions
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Political applications: | Political applications: | ||
*Ted Cruz’s 2016 Presidential Campaign: Analytica was hired to micro-target voters with tailored ads.<ref name=":1" /> | *Ted Cruz’s 2016 Presidential Campaign: Analytica was hired to micro-target voters with tailored ads.<ref name=":1" /> | ||
*Donald Trump’s 2016 Campaign: The psychographic models allegedly helped the Trump campaign identify and persuade swing voters. Although former staffer Brad Parscale had ties to Analytica, the campaign denied knowingly using improperly obtained data.<ref name=":0" /><ref>{{Cite news |last=Overly |first=Steven |date=March 17, 2018 |title=Report: Trump-linked firm exploited data on 50 million Facebook users |url=https://www.politico.com/story/2018/03/17/facebook-trump-campaign-data-cambridge-analytica-423599 |work=Politico}}</ref> | *Donald Trump’s 2016 Campaign: The psychographic models allegedly helped the Trump campaign identify and persuade swing voters. Although former staffer Brad Parscale had ties to Analytica, the campaign denied knowingly using improperly obtained data.<ref name=":0" /><ref name=":4">{{Cite news |last=Overly |first=Steven |date=March 17, 2018 |title=Report: Trump-linked firm exploited data on 50 million Facebook users |url=https://www.politico.com/story/2018/03/17/facebook-trump-campaign-data-cambridge-analytica-423599 |work=Politico}}</ref> | ||
*Brexit Referendum (2016): Analytica was linked to the pro-Brexit group, Leave EU, though investigations later found no direct evidence of significant involvement. | *Brexit Referendum (2016): Analytica was linked to the pro-Brexit group, Leave EU, though investigations later found no direct evidence of significant involvement. | ||
===Whistleblower revelations=== | ===Whistleblower revelations=== | ||
:In March 2018, former Analytica employee Christopher Wylie exposed the scandal through The Guardian and The New York Times, revealing that Facebook had known about the breach since 2015 but failed to notify affected users or enforce data deletion. | :In March 2018, former Analytica employee Christopher Wylie exposed the scandal through The Guardian and The New York Times, revealing that Facebook had known about the breach since 2015 but failed to notify affected users or enforce data deletion.<ref name=":0" /> | ||
===Responses=== | ===Responses=== | ||
*Facebook dismissed the incident as a "violation of terms" rather than a "data breach", claiming, "...Mr.Korgan misled us all." | *Facebook dismissed the incident as a "violation of terms" rather than a "data breach", claiming, "...Mr.Korgan misled us all."<ref name=":4" /> | ||
*CA claimed it was not aware that the data from GSR violated Facebook's ToS and deleted it after insistence from Facebook | *CA claimed it was not aware that the data from GSR violated Facebook's ToS and deleted it after insistence from Facebook.<ref name=":4" /> | ||
===Outcome=== | ===Outcome=== | ||