Consent-or-pay: Difference between revisions
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*'''Consent''' to the use of cookies and personal data for targeted advertising, '''or''' | *'''Consent''' to the use of cookies and personal data for targeted advertising, '''or''' | ||
*'''Pay''' | *'''Pay''' a small monthly fee to access the service without tracking. | ||
The practice generated significant debate among regulators, policymakers, and consumer advocates alike and is viewed as undermining meaningful consent. Despite controversy, the model is being increasingly adopted by large online platforms and news organizations. As of August 2025, 16 of the 50 largest UK news websites had implemented consent-or-pay.<ref>{{Cite web |title=Press Gazette, More UK news publishers are adopting ‘consent or pay’ advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/}}</ref> | The practice generated significant debate among regulators, policymakers, and consumer advocates alike and is viewed as undermining meaningful consent. Despite controversy, the model is being increasingly adopted by large online platforms and news organizations. As of August 2025, 16 of the 50 largest UK news websites had implemented consent-or-pay.<ref>{{Cite web |title=Press Gazette, More UK news publishers are adopting ‘consent or pay’ advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/}}</ref> | ||
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When a user visits a website, a pop-up consent window is displayed. Traditional options would be '''Accept''' or '''Reject''' cookies. However the user is presented with the options to '''Accept or Pay'''. | When a user visits a website, a pop-up consent window is displayed. Traditional options would be '''Accept''' or '''Reject''' cookies. However the user is presented with the options to '''Accept or Pay'''. | ||
*The payment is typically a low fee ( | *The payment is typically a low fee (e.x. £1.99 per month). | ||
*Many of the sites that use the model were previously free-to-access and funded primarily through advertising. | *Many of the sites that use the model were previously free-to-access and funded primarily through advertising. | ||
*Consumers must now “pay” either with their personal data or with money. | *Consumers must now “pay” either with their personal data or with money. | ||
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===News organizations=== | ===News organizations=== | ||
Many media outlets adopted | Many media outlets have adopted consent-or-pay throughout Europe, including: | ||
*The Mirror | *The Mirror | ||