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IFTTT discontinued Legacy plan: Difference between revisions

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==See also==
==See also==
*[[Subscription models]]
*[[Consumer rights]]
*[[Lifetime guarantees in software services]]


==References==
==References==

Latest revision as of 14:59, 19 September 2025

IFTTT initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.

Background

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In 2020, IFTTT launched the "Set Your Price" campaign for its Pro subscription. The campaign included the following promises:

"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."[1] "Set your price for Pro and we will honor it as long as your plan is active."[2]

The monthly subscription price during this promotion was as low as $1.99.[2]

Discontinuing the Legacy plan

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In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.[3]

Communication to users

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Email sent to users about the Legacy Pro plan migration.

Users received notifications by email and on IFTTT's website about the changes. The email stated:

  • "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."[3]

Customer reaction

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The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a "lifetime" subscription claim in the tech industry.

See also

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References

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