Insta360
Insta360[1] is a Chinese technology company headquartered in Shenzhen, Guangdong, China, with offices in Los Angeles, Tokyo, and Berlin. Founded in 2015 by JK Liu, Insta360 specializes in designing and manufacturing 360-degree cameras, action cameras, editing software for mobile and desktop, and stereoscopic 180-degree cameras for virtual reality (VR) content creation.
| Basic information | |
|---|---|
| Founded | 2015 |
| Type | Private |
| Industry | Technology, Consumer Electronics, Videography, Photography |
| Official website | https://www.insta360.com/ |
Consumer impact summary
Same as with DJI products, this manufacturer's devices require an initial connection to an proprietary app in order to be usable.
Moreover, certain Insta360 devices, such as the Insta360 X5, feature a persistent notification bar button in the camera’s interface that promotes Insta360+, a paid cloud service, even for non-subscribers. This practice has been criticized as embedded advertising, potentially pressuring users to subscribe and limiting control over the device’s interface.
Products
- Insta360 X5
- Insta360 X4
- Insta360 X3
- Insta360 Ace Pro 2
- Insta360 GO 3S
- Insta360 Flow 2 Pro