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|Software update shoves ads onto Samsung’s pricey fridges (Samsung's "pilot program" is likely just the beginning.)

Samsung currently lists nine Family Hub refrigerators in the US, which have MSRPs ranging from $1,800 to $3,500. Family Hub fridges have 21.5- or 32-inch screens, which, until now, users have had autonomy over for displaying helpful or fun things, like photos and videos, memos, weather, timers, and a web browser. Some of those abilities require a Wi-Fi connection or a Samsung account.

As a part of this pilot program, Family Hub refrigerators in the US will receive an over-the-network (OTN) software update with Terms of Service (T&C) and Privacy Notice (PN). Advertising will appear on certain Family Hub refrigerator Cover Screens. The Cover Screen appears when a Family Hub screen is idle. Ad design format may change depending on Family Hub personalization options for the Cover Screen, and advertising will not appear when Cover Screen displays Art Mode or picture albums.

If a user doesn’t like a particular ad, they can remove it so that they won’t see the ad “again during the campaign period,” Samsung’s rep noted.

|<ref>{{Cite web |last=Harding |first=Scharon |date=2025-09-18 |title=Software update shoves ads onto Samsung’s pricey fridges |url=https://arstechnica.com/gadgets/2025/09/samsung-forces-ads-onto-fridges-is-a-bad-sign-for-other-appliances/ |url-status=live |website=https://arstechnica.com/}}</ref><ref>{{Cite web |last=Shaik |first=Abid |date=2025-09-17 |title=Get ready to see ads on your… Samsung refrigerator |url=https://www.sammobile.com/news/get-ready-see-ads-samsung-refrigerator/ |url-status=live |website=https://www.sammobile.com/}}</ref><ref>{{Cite web |date=2025-09-17 |title=Samsung putting ads on your fridge |url=https://www.reddit.com/r/samsung/comments/1nifr1q/samsung_putting_ads_on_your_fridge/ |url-status=live |website=reddit.com}}</ref>