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===Embedded advertising===
===Embedded advertising===
Certain Insta360 devices, such as the [[Insta360 X5]], feature a persistent notification bar button in the camera's interface that promotes Insta360+, a paid cloud service, even for non-subscribers. This promotional element cannot be disabled or hidden, representing what critics call an unprecedented level of advertising intrusion in hardware that users have already purchased.<ref>{{Cite web |last=Ried |first=Erwin |date=30 Apr 2025 |title=I bought the X5... the cloud360+ stuff is getting out of control! It's destroying the app and the firmware, why it needs to be everywhere? I get it, I see how it can be useful but CAN I PLEASE HIDE IT OR DISABLE IT? Instead of a sync to cloud button, can I have something useful there? 🥲 I moved away from GoPro because how annoying and slow they made their apps... But now I am starting to think on DJI when they release their 360 if insta360 continues messing the app so much |url=https://www.facebook.com/groups/Insta360OneCommunity/permalink/9513988438690999/ |url-status=live |access-date=1 May 2025 |website=[[Facebook]]}}</ref>
Certain Insta360 devices, such as the [[Insta360 X5]], feature a persistent notification bar button in the camera's interface that promotes Insta360+, a paid cloud service, even for non-subscribers. This promotional element cannot be disabled or hidden, representing what critics call an unprecedented level of advertising intrusion in hardware that users have already purchased.<ref>{{Cite web |last=Ried |first=Erwin |date=30 Apr 2025 |title=I bought the X5... the cloud360+ stuff is getting out of control! It's destroying the app and the firmware, why it needs to be everywhere? I get it, I see how it can be useful but CAN I PLEASE HIDE IT OR DISABLE IT? Instead of a sync to cloud button, can I have something useful there? 🥲 I moved away from GoPro because how annoying and slow they made their apps... But now I am starting to think on DJI when they release their 360 if insta360 continues messing the app so much |url=https://www.facebook.com/groups/Insta360OneCommunity/permalink/9513988438690999/ |url-status=live |access-date=1 May 2025 |website=[[Facebook]] |archive-url=http://web.archive.org/web/20250708182918/https://www.facebook.com/groups/Insta360OneCommunity/permalink/9513988438690999/ |archive-date=8 Jul 2025}}</ref>


===User complaints===
===User complaints===