Instacart
| Basic information | |
|---|---|
| Founded | 2012-07-01 |
| Legal Structure | Public |
| Industry | Grocery, Food Delivery |
| Also known as | |
| Official website | https://instacart.com/ |
Maplebear Inc. doing business as Instacart is an American retail company which operates a grocery pick-up and delivery service in the United States and Canada.
Consumer-impact summary
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Incidents
[edit | edit source]This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Instacart category.
Algorithmic pricing (2025)
[edit | edit source]- Main article: Instacart uses algorithmic pricing
On December 9, 2025, Consumer Reports and Groundwork Collaborative released an investigative piece on the use of algorithmic pricing on Instacart's platform.[1] They discovered that customers ordering the same items from the same store location were being offered different prices, with the total order cost varying as much as 8.4%. It is suspected that these pricing disparities are a result of the Eversight AI pricing platform conducting price experiments on customers.
As of December 22, 2025, Instacart has announced that their service no longer supports algorithmic pricing.[2]
Products
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See also
[edit | edit source]References
[edit | edit source]- ↑ Kravitz, Derek (2025-12-09). "Instacart's AI-Enabled Pricing Experiments May Be Inflating Your Grocery Bill, CR and Groundwork Collaborative Investigation Finds". Consumer Reports. Archived from the original on 2025-12-16. Retrieved 2025-12-16.
- ↑ "Instacart ends a program where users could see different prices for the same item at the same store". Associated Press News. 2025-12-22. Archived from the original on 2026-01-03. Retrieved 2025-12-23.