Oura requires paid membership for collected data which was previously free

Oura has paywalled data collected on their rings, which was previously free. Since the Gen3 ring in 2021, an owner must pay a $5.99 per month Oura Membership to see more than three daily scores, and a Gen3-or-later owner who does not pay cannot pull the ring's data through the Oura API at all.^[1]^[2] The one no-cost way to get the data out is a whole-account CSV file that Oura says can take up to 10 days, and in 2026 Oura is removing Oura on the Web, the faster export that let members choose a date range.^[3]^[4]

Background

Oura Health Oy was founded in Finland in 2013,^[5] and the first Oura Ring launched in 2015.^[6] The membership requirement arrived with the Gen3 ring, which Oura released in October 2021 alongside a newly introduced monthly Oura Membership; at the time the standard ring cost $299 and the subscription was $5.99 per month.^[7] Current hardware starts at $399 for the ring alone, with a charging case listed at an additional $99.^[8]

Oura reported selling more than 5.5 million rings since 2015, with nearly 3 million of those sales in 2025, and revenue above $500 million in 2024.^[6]^[9] On October 14, 2025 the company said it had raised over $900 million in a Series E round led by Fidelity Management & Research Company, reaching an $11 billion valuation, more than double the $5.2 billion it was valued at in its December 2024 Series D.^[6]^[9]

What changed for owners

Two shifts moved the ring's data behind the membership. The Gen3 ring in 2021 made the app's insights and the Oura API subscription-only, and a change announced in 2026 removes the fastest export.

What an owner wants to do	Before	Now, or later in 2026
See more than three daily scores in the app	Included with the ring at a one-time purchase, before the Gen3 ring^[10]	Gen3 and later need a $5.99 per month membership; without it the app shows only three daily scores^[11]
Export a chosen date range of trends quickly	Oura on the Web, for members^[12]^[13]	Being discontinued later in 2026, announced June 22, 2026^[12]
Get a free full copy of the data	Membership Hub CSV export^[13]	Still free, but a whole-account file only, and up to 10 days to arrive^[13]

How the paywall works

The Oura Ring's data is usable only after it uploads to Oura's cloud.^[5] Oura Membership costs $5.99 per month or $69.99 per year in the US, applies only to Gen3 and newer, and includes one complimentary month.^[11] Without it, the app is limited to three daily scores (Readiness, Activity, and Sleep), ring battery, basic profile information, app settings, and the Explore content.^[11]

Oura's Membership support page states that without an active membership you'll only be able to see your three daily Oura scores along with ring battery, basic profile information, app settings, and Explore content.^[11]

Without an active membership, a Gen3-or-later owner cannot read the ring's data through the Oura API, and partner apps lose access to it. Gen2 rings are exempt: Gen2 owners need no membership and are not charged membership fees.^[14]^[11]

Gen3 and later users without active Oura Membership can't access their data through the Oura API. Partner applications that are integrated with the Oura API do not have access to the data of Gen3 and later users who do not have active Oura Membership.^[14]

Oura's API support page sets out the membership requirement for Gen3 and later owners to reach their data through the API.^[14]

The free export

Even without a membership, an owner can export all of their Oura data as CSV files through the Membership Hub, which Oura says is available for all Oura users, with or without active membership.^[13] That export is a whole-account file rather than a chosen date range.^[13]

Oura's data-export support page tells users that after they request an export it may take up to 10 days from the time of request before your data is available for download.^[13]

Why the free export exists

Oura Health Oy is based in Finland. BGR reported that the export is required by data-portability law, naming Article 20 of the EU General Data Protection Regulation and the Colorado Privacy Act, and that only paying members reach Shareable Reports and their Trends data.^[15] Oura's API page states that the downloadable files, at a minimum, comply with GDPR request requirements.^[14] Article 20(1) of the General Data Protection Regulation reads:

The data subject shall have the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided...^[16]

Article 20 of the General Data Protection Regulation establishes the right to data portability.^[16]

A third-party workaround has appeared. Cracked Oura, an open-source desktop application published on GitHub by developer Elmo Ahorinta, reads the CSV files an owner exports and rebuilds the trends and charts locally without a subscription.^[17]^[15] Mozilla's Privacy Not Included review described Oura's cloud servers as ones the owner does not control.^[18]

Oura's response

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Consumer response

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