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Johny2times/CVS Pharmacy
Basic information
Founded 1963
Legal Structure Subsidiary
Industry Retail
Also known as CVS
Official website https://www.cvs.com/

CVS Pharmacy, Inc. operates a U.S. retail pharmacy network and related digital services, including CVS.com, the CVS mobile app, prescription-management tools, pharmacy and healthcare-service messaging, photo services, delivery/order functions, and the ExtraCare and ExtraCare Plus loyalty programs. Customers may use these services to shop, manage prescriptions, receive coupons and rewards, obtain receipts, communicate with CVS, and access pharmacy- or health-related services.

Consumer-impact summary

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User Freedom

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CVS' digital services depend on customer accounts, online orders, payment processing, communications, and loyalty-program activity. Its Terms of Use state that CVS may change service features or discontinue parts of its services.

User Privacy

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CVS has faced lawsuits pertaining to its failures to protect the private information of their consumers. They have also broadened the scope of data collection outlined by the Privacy Policy over time.

Incidents

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FTC Privacy Lawsuit (2009)

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In 2009, CVS Caremark agreed to settle Federal Trade Commission charges that alleged a failure to take reasonable and appropriate security measures to protect the sensitive financial and medical information of its customers and employees, in violation of federal law.

Forced arbitration clause update to Terms of Use (September 2026)

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CVS' Retail Terms of Use were marked “Last updated: September 4, 2026.” The terms include an expanded dispute-resolution section requiring most disputes to proceed through individual binding arbitration, a jury-trial waiver, a class-action waiver, a mandatory 60-day informal dispute-resolution process, and special staged procedures for coordinated "mass filings."

2026 Privacy Policy Changes

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An older CVSHealth.com privacy policy effective December 30, 2025 described a narrower corporate-web-service scope and expressly said that CVS store customers and general CVS.com visitors were covered by a different retail notice. The newer retail-facing policy discusses a wider CVS customer ecosystem, including stores, CVS.com, the CVS app, ExtraCare, ExtraCare Plus, pharmacy and healthcare-service text messages, targeted advertising, AI-supported tools, and in-store Automatic License Plate Recognition disclosures. This difference in scope means the documents may not be direct predecessor versions, even though they illustrate CVS’ evolving privacy disclosures.

CVS' updated retail privacy policy describes broader data collection and more detailed consumer-tracking practices, including shopping activity, searches, keystrokes, mouse movements, form entries, chat recordings, AI-tool inputs, and approximate location. It states that CVS may sell or share certain identifiers, commercial information, internet activity, and non-precise location data for targeted advertising, while offering opt-out, access, correction, and deletion rights depending on state law. The policy also discloses possible Automatic License Plate Recognition near stores and a typical 60-day retention period for that data.

No public response from CVS specifically addressing consumer concerns about expanded disclosures for behavioral tracking, targeted-advertising sharing, AI-supported tools, loyalty-program data practices, or Automatic License Plate Recognition was identified at the time of publication.

2026 Digital Privacy Lawsuit

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Claims

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Plaintiffs alleged that CVS and advertising-technology providers used tracking tools on CVS digital services that intercepted or disclosed sensitive health-related and browsing information without proper consent.

Company response

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CVS and Criteo agreed to a proposed settlement. Public settlement information should not be treated as an admission of wrongdoing unless the settlement agreement or court order expressly states otherwise.

Outcome

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The proposed settlement created a fund of up to $20.5 million for qualifying U.S. users of CVS digital properties before July 27, 2026, subject to final court approval.

As of September 14, 2026, CVS has not published a specific public statement or change log explaining the differences between the prior CVSHealth.com privacy policy and the newer retail privacy policy and Terms of Use. CVS’s published policies state that it may update the documents by posting revised versions and that it will provide appropriate notice and seek consent where required by applicable privacy law for material privacy-policy changes.

References

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CVS Retail Terms of Use — current terms, including arbitration, class-action waiver, account rules, communications, liability limits, and the statement that disputes are governed by the version in effect when they arose. https://www.cvs.com/retail/help/terms_of_use

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CVS Privacy Policy — current retail policy covering CVS stores, CVS.com, CVS app, ExtraCare, targeted advertising, privacy rights, AI-supported tools, retention, and ALPR disclosures. https://www.cvs.com/retail/help/privacy_policy

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Prior CVSHealth.com Privacy Policy — effective December 30, 2025; used for comparison. It states that it did not govern CVS store customers or general CVS.com visitors, who were covered by a different retail notice. https://www.cvshealth.com/privacy-policy.html

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U.S. Department of Health and Human Services — CVS Resolution Agreement — documents the 2009 HIPAA settlement involving allegations that CVS disposed of protected health information in unsecured dumpsters. CVS paid $2.25 million and agreed to corrective action requirements. https://www.hhs.gov/hipaa/for-professionals/compliance-enforcement/examples/cvs/index.html

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Federal Trade Commission — CVS Caremark Settles FTC Charges — describes the FTC’s 2009 allegations that CVS Caremark did not reasonably protect sensitive medical and financial information, as well as the settlement requiring a comprehensive security program and biennial assessments for 20 years. https://www.ftc.gov/news-events/news/press-releases/2009/02/cvs-caremark-settles-ftc-chargesfailed-protect-medical-financial-privacy-customers-employeescvs

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CVS Digital Privacy Settlement website — settlement notice for a proposed class action involving people who accessed CVS digital properties in the United States before July 27, 2026. https://www.cvsdigitalprivacysettlement.com/

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CVS Digital Privacy Settlement summary — publicly available claims information describing a proposed settlement fund of up to $20.5 million and the stated claim deadline of November 16, 2026. https://openclassactions.com/settlements/cvs-digital-privacy-class-action-settlement.php

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