Audi basic HVAC "Sync" function paywalled: Difference between revisions
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Others were more generally opposed to features that are only available through subscriptions. In a survey conducted by the Cox Automotive, 58% of respondents stated that FoD, atleast initially, would be "too expensive," and 69% stated that if the features were only available via subscription, they would "shop elsewhere."<ref>{{Cite web |date=8 May 2023 |title=Selling Subscription-based Vehicle Features Will Challenge Automakers in Unexpected Ways |url=https://www.coxautoinc.com/market-insights/selling-subscription-based-vehicle-features-will-challenge-automakers-in-unexpected-ways/#:~:text=The%20study%20suggests,the%20research%20shows. |access-date=21 Aug 2025 |website=Cox Automotive}}</ref> However, only 21% were previously aware of FoD, and 65% believe that if free-trials for subscriptions were provided, they'd be more likely to consider a brand. | Others were more generally opposed to features that are only available through subscriptions. In a survey conducted by the Cox Automotive, 58% of respondents stated that FoD, atleast initially, would be "too expensive," and 69% stated that if the features were only available via subscription, they would "shop elsewhere."<ref>{{Cite web |date=8 May 2023 |title=Selling Subscription-based Vehicle Features Will Challenge Automakers in Unexpected Ways |url=https://www.coxautoinc.com/market-insights/selling-subscription-based-vehicle-features-will-challenge-automakers-in-unexpected-ways/#:~:text=The%20study%20suggests,the%20research%20shows. |access-date=21 Aug 2025 |website=Cox Automotive}}</ref> However, only 21% were previously aware of FoD, and 65% believe that if free-trials for subscriptions were provided, they'd be more likely to consider a brand. | ||
==See also== | |||
* [[Mercedes-Benz EQS rear-wheel steering requires subscription]] | |||
* [[Mercedes-Benz locks horsepower behind paid subscription]] | |||
* [[Tesla locks battery range behind paywall]] | |||
* [[Tesla locks heated rear seats behind paywall]] | |||
* [[BMW feature lockout scandal]] | |||
* [[BMW's heated seat subscription]] | |||
* [[Software locks]] | |||
* [[Mazda remote-start subscription]] | |||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category:Incidents]] | [[Category:Incidents]] | ||
[[Category:Audi]] | [[Category:Audi]] | ||